Privacy Statement

This website and statement is the property of Effect BV, an IT company specialized in information management. As such, we are processing some personal data to improve your experience on our website thus we are acting as a Data Controller following the EU 2016/679 regulation (commonly called GDPR).

This Statement sets out the base on which any personal data we collect from you, or that you provide to us, will be processed by us, following EU regulation such as GDPR, the e-Privacy directive and the Belgian privacy laws.  As information management specialist, we want to be as transparent as we can with processing our customers’ and website visitors’ data. This Statement aims to provide you all the necessary information regarding data privacy.

2. Validity of this statement

This statement will remain valid and in effect until an automatic expiration, updates or external causes.

3. Information we collect

You may choose to give us information about you by filling in forms on our site such as the contact us form, newsletter form or by corresponding with us by phone, e-mail or otherwise. By filling out the newsletter form, you consent to opt-in to our Newsletter and agree to receive occasional newsletters. We only collect the minimum information necessary to provide you with information requested by you or to submit a question/suggestion/comment in relation to our website.

We may also collect details of your visits to our site (including, but not limited to, traffic data, location data, weblogs and other communication data), and the resources that you access. When you access our website, your computer’s browser provides us with information such as your IP address, browser type, access time and referring URL which is collected and used to compile statistical data on the use of our website. This information may be used to help us to improve our site and the services we offer.

Information we might collect

  • Identity, identifiable information
    • First & last name, email address, …
  • Professional information
    • Company, function title, …
  • Connection details
    • IP addresses, time and location of connection, …
  • Localisation
    • Devices localisation from network, gps signal from mobile devices, …

4. Cookies

Cookies are specific files installed on your devices and used to track and log your internet activity that enable us to analyze our visitor behaviour and improve our website content and architecture. All the information collected are anonymous and will never be used to identify or target specific persons. Their only purpose is to let us know how you come to our website and what is the most relevant information for you.

Our cookies usage follows the EU directive 2002/58/EC and its transposition in the Belgian legal framework.

5. How your information is used

Where you submit your personal information to us, it will only be used for the stated purpose.

Such information will only be used by us for:

  • The purposes for which it was provided by you including providing you with the information that you request from us;
  • Marketing and administration purposes;
  • For analytical purpose including ensuring that content from our site is presented in the most effective manner for you and your computer.

Effect undertakes not to sell or rent to any third party whatsoever any personal data about you. However, to fulfil its purposes and operational needs, Effect  could rely on third-parties which are defined as data processors and/or sub-processors. Any organization implied in our processes, such as website hosting provider, are suggest to GDPR compliance. We will never allow those third-parties to sell or use your personal information in a different purpose than the one we defined.

6. Legal  basis for processing

Following the GDPR, WP29 and Privacy Commission recommendations, we will collect personal information from you, only when we have your consent to do so and if we need the personal information to perform a contract with you or if the processing is in our legitimate interests and is not overridden by your data protection interests or fundamental rights and freedoms.

7. Security

We endeavour to use industry standard security measures to protect your information and to prevent the loss, misuse or alteration of any information in our control. However, the transmission of information via the internet is not completely secure and we cannot guarantee that all of your private communications and other personal data will never be disclosed. However, we will use our reasonable endeavours to ensure that such information is kept as secure as possible.

  • We aim to be GDPR compliant and implement relevant security measures to all our processes.
  • We proceed to periodic review and assessment of our privacy policy & security policies.
  • We required proof of compliance from all our suppliers.

 8. Data retention & deletion

Your privacy is an important concern for us and therefore we implemented security measures to better protect the data we processed. Among other security measures, we apply strict retention management and define specific retention periods following the legislation and/or needs.

In case of termination of a retention period, or withdraw of consent when applicable, we commit to delete every data as soon as possible.

9. Amendments of this privacy statement

This Privacy Statement may change from time to time, and any changes to this Policy will be communicated. As your use of the Effect  website is subject to your acceptance of this Privacy Statement, and any amendments thereto, please review the Privacy Statement each time you use this website.

10. Third party sites

Our website may, from time to time, contain links to and from the websites of our Members, partner networks, advertisers, event organisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

11. Governing law and jurisdiction

This statement follows the EU 2016/679 regulation, commonly called General Data Protection Regulation (GDPR) and the Belgian privacy law transposing. As a Belgian company, we rely on the Authority for Data Protection and its recommendation for compliance. Any questions or claims could be submitted to the privacy commission.

12. General

Delay or failure on our part in enforcing any of our rights shall not constitute a waiver by us of our rights and remedies. If any part of this Privacy Statement is held to be invalid or unenforceable, the validity or enforceability of the remainder will not be affected.

13. Data breach notification

We have implemented certain measures to monitor and detect any potential data breaches. Our internal procedures are implemented to analyze any potential threat and, following GDPR recommendation, we may notify you if we encounter a potential data breach and what we will implement to lower the risk and manage it.